The rising cost of auto reconditioning can impact your bottom line. Creative Colors International can get your dealership frontline ready by streamlining the car reconditioning process and making your used vehicles shine.
The soaring cost of a new car and high interest rates are prompting many people to shelve their plans to buy a new car. At least 62% of people said they’ve held off on buying a new vehicle because of high interest rates. Meanwhile, used car sales climbed in August 2024, according to Cox Automotive.
Even as used car sales flourish, dealerships are still feeling the pinch of rising costs. And they’re paying more for auto reconditioning than ever before. According to the National Independent Automobile Dealers Association, dealerships paid an average of $1,300 per car for reconditioning in 2023, up from $1,160 in 2022, Finding ways to stem the surge in costs is crucial. Partnering with a specialist to ensure reliable service and lock in a fixed price can alleviate some of the burden.
411 on Auto Conditioning
Reconditioning goes beyond surface cleaning. Detailing is only one part of the process. It includes the following:
- Initial inspection: A mechanic needs to inspect the vehicle to identify any issues that need attention, from dents and scratches to mechanical problems.
- Mechanical repairs: Any mechanical repairs are fixed first to ensure the car is reliable for the next owner.
- Exterior repairs: After mechanical issues are resolved, an auto-body specialist will touch up paint, remove dents, and fix any other exterior damage.
- Interior restoration: Once the outside is done, it’s time to focus on the interior. A CCI technician can return the vehicle’s interior to like-new condition. They have the tools in their mobile vans to make automotive upholstery repairs, fixing rips, tears, scratches, and fading in vinyl, leather, and upholstery. Our service technicians can repair speaker covers, steering wheels, visors, and dashboards.
- Detailing: Finally, the car is cleaned inside and out. It’s also polished and waxed to help catch a buyer’s eye.
Reconditioning is a strategic investment for dealerships that can lead to higher sales and better customer relationships. Here are some of the reasons dealerships turn to car reconditioning:
~ Vehicles in better condition tend to sell faster, helping maintain cash flow and reduce holding costs.
~ It enables dealers to ensure their used cars get “certified pre-owned” status, fetching a higher price tag.
~ Offering high-quality, reconditioned vehicles can lead to higher customer satisfaction and enhance your dealership’s reputation.
~ You’ll pay a little more upfront, but you won’t need to offer deep discounts on vehicles that are in poor condition.
~ Reconditioned cars photograph better and have more appealing online listings, which is important in our digital world.
CCI Can Get Your Vehicles Road Ready
Time is money when it comes to car reconditioning. If a car is waiting to be reconditioned, it’s not out on the lot for sale. CCI’s timely service helps keep your used-car industry fresh. Our mobile technicians will come to your dealership to make repairs and restorations.
Understanding that each dealership may have different needs, we offer customized service plans tailored to your requirements and budgets. Our flexibility ensures that every dealership gets exactly the type of service they need without unnecessary expenditures. In addition to reconditioning, we offer car carpet care programs and wholesale discounts for your service departments, enabling you to offer additional auto dealership services and turn a profit by invoicing customers with resale pricing.
We’ve been reconditioning vehicles for more than 44 years and our technicians have the skills and techniques to get the job done right the first time. Let’s explore how CCI stands out from the competition:
- National footprint: With locations across the country, we offer consistent and reliable service, no matter where your dealership is located. Our national footprint ensures that you can expect uniform quality and service standards.
- Same-day service: Our fast-drying compounds and advanced repair techniques can significantly cut down on the waiting time required after a repair is completed, allowing vehicles to be returned to the frontline faster.
- Water-based products: We only use environmentally friendly, water-based products to offer a sustainable and safe solution.
- Odor elimination: If a car on your lot smells, customers will take notice. No one wants to purchase a car that smells like cigarettes or pets. CCI stays on the leading edge of safe odor removal technologies to permanently eliminate tough odors.
- Sanitizing service: Shortly after the outbreak of the pandemic, CCI added a new Sanitizer & Disinfectant to its lineup to provide additional services and protect the health and safety of our customers. In each vehicle we treat, we clean all interior surfaces with a water-based antimicrobial cleaner followed by a thorough application of our Sanitizer & Disinfectant product.
We Can Fix That!
CCI is your go-to source for car interior repair. Request a quote to learn how CCI can help your dealership thrive.
