Refresh Your Dining Room to Welcome Returning Customers

March 9, 2021

Creative Colors International is ready to help restaurants prepare for an influx of diners as more customers get vaccinated and states gradually ease restrictions on businesses.

Last week, the United States saw a 29 percent drop in the number of COVID cases, compared with the previous week, CNN reported. The rollout of vaccines, a new administration, and increased mask-wearing are contributing to the decline. The United States has administered vaccines to 63.1 million of its citizens already, and the number continues to grow. While severe winter weather across parts of the country may have also played a role in the drop, experts agree the sharp decline is a positive sign and is encouraging news for restaurateurs.

As you ready your restaurant for the spring season and prepare for the busy meal-time rush, CCI can help get your dining room in tip-top shape. CCI is the leader in mobile leather and vinyl repair. Wear and tear on your restaurant seating can damage the image of your business. CCI’s trained technicians can repair and restore your restaurant seating to help you save money and increase sales. Restoration of your furniture will refresh your current interior and impress loyal customers who are returning to enjoy a meal. It can save up to 90 percent in costs, compared with replacement. Repairing furniture takes less time than finding replacement items and will reduce the further disruption of your business.

“The restaurant industry had a difficult year in 2020. Our CCI services technicians can help make dining rooms shine as restaurant traffic increases when the temperatures rise and vaccinated customers return to dining rooms,” said CCI President Mark J. Bollman. “Our service technicians can provide a wide variety of helpful services to ease the load on restaurant operators as they continue to provide a vital service to their local community.”

State-mandated closures and social distancing protocol prompted many restaurateurs to get creative to continue to operate. Restaurants built outdoor patios, separated tables with plastic partitions, and purchased propane heaters in bulk to stay afloat. While these efforts worked well in the summer and fall, cold weather sent customers into hibernation. Restaurants responded by ramping up their curbside pickup and delivery services and providing innovative offerings, like family meal deals, to increase sales.

Many restaurants started selling groceries and offering alcohol to-go as a way to keep sales up. During this unique time, Americans are craving comfort food staples, and restaurants were up to the challenge. Americans turned to restaurants to buy burgers, pizza, chicken, and breakfast items, according to a report from the National Restaurant Association.

Despite their creative efforts, consumers dined out less, especially during the winter. The year-over-year decline of seated diners in restaurants in the United States was 65 percent in January, according to research from Statista, a provider of market and consumer data. Restaurant and foodservice industry sales fell by $240 billion in 2020, from an expected level of $899 billion, the NRA reported. More than 110,000 eateries were closed for business temporarily, or for good, by December 2020.

With the countdown to spring on, restaurateurs can look forward to a brighter day for their businesses. Restaurants are an important part of the local community, and customers value the services they provide. Nearly 8 in 10 adults say their favorite restaurant foods deliver flavor and taste sensations that just can’t be duplicated in the home kitchen, the NRA revealed. “Restaurants are the cornerstone of our communities, and our research shows a clear consumer desire to enjoy restaurants on-premises more than they have been able to during the pandemic,” said Hudson Riehle, senior vice president of the research and knowledge group for the NRA in a statement.

In addition to providing cost-effective restoration services, CCI offers a sanitizing and disinfecting service designed to protect your employees and customers. In response to the pandemic, CCI developed a Sanitizer & Disinfectant that is approved by the Environmental Protection Agency to be used to disinfect against COVID-19. The hospital-grade sanitizer is designed to kill viruses, bacteria, mold, and mildew. It can safely disinfect your dining room without drying or fading any of your surfaces, including your leather and vinyl seats. The new Sanitizer & Disinfectant is made to air dry and will not discolor your dining room furniture. It is easy and simple for your staff to use between diners while still being effective. CCI’s certified technicians can provide restaurant operators with guidance for using the new product, available for purchase in bulk.

Get your restaurant ready to welcome hungry customers. If you are ready to refresh your eatery, or learn more about CCI’ sanitizing services, click here to request a free quote.