Revolutionary Disinfecting Service Fuels Car Sales

May 8, 2020

Creative Colors International Inc. recently launched an innovative sanitizing and disinfecting service designed to provide car dealers with another tool to bolster vehicle sales and protect the health and safety of its customers.

The automobile industry typically flourishes as temperatures warm and summer draws near, enabling dealers to raise car prices by 10 percent to15 percent, according to Investopedia, an investing resource. The blow to the economy from COVID-19 has taken a toll on the auto industry. Stay-at-home orders and high unemployment rates are keeping customers from considering making a big-ticket purchase. As states begin to lift quarantine orders and companies end job furloughs, focusing on customer health will be a key step to making customers feel comfortable car shopping and get sales back on track. CCI can help alleviate concerns customers may have when purchasing a vehicle by offering a sanitizing option that kills bacteria and disinfects the car interior from the novel coronavirus.

“Fears of infection have rocked consumer confidence to its core,” said Kenneth “KC” Gabel, a technician and manager with CCI of Northern Ohio. “Our corporate office has developed an effective product and method to disinfect and sanitize car interiors. CCI provides high-visibility signage on every car it treats to address customer concerns about potential contamination.”

Protect Your Customers
The new, hospital-grade product has powerful effects that kill viruses, bacteria, mold and mildew. CCI uses a sprayer to treat the interior of every car with its new Sanitizer & Disinfectant, including the trunk. They use a high-volume atomizer to treat the heavily touched areas of the vehicle, like the steering wheel, door handles and electronic controls. CCI also fogs the interior with sanitizer and uses the car’s climate control system to circulate the cleaning product to all areas of the car. This process effectively sanitizes surfaces and eliminates odors from organics, inorganics and pathogens. CCI Sanitizer & Disinfectant is biodegradable, fragrance-free and hypoallergenic.

To help streamline the disinfection process, CCI can work with staff at every dealership to establish a tracking process for retreating cars that are taken out on a test drive.

Tell Customers You Care
Every vehicle CCI treats receives a window cling sticker designed to tell customers the car has been treated with EPA-approved chemicals to eliminate viruses, bacteria and mold. The sticker is prominently displayed on the inside of the windshield. “The sticker makes a statement about how you’re committed to addressing their concerns and offering them peace of mind,” said Gabel.

Many CCI franchisees are already working directly with car dealerships to provide this unique service. Bennett Chrysler Dodge Jeep Ram in Kingsland, Georgia, opted to treat all of the vehicles it sells with CCI’s Sanitizer & Disinfectant prior to a customer’s purchase. CCI of Jacksonville helped the car dealer film a commercial advertising the new service to show customers how their safety is a top priority.

In addition to offering a new, sanitizing service, CCI remains the leader in mobile leather and vinyl repair. The Mokena, Illinois-based company has been servicing vehicles across the country for more than 30 years. CCI has a variety of programs geared towards improving the key departments of any auto dealership, such as service, body shop, new car sales and pre-owned car sales. The company can repair most of the car’s interior and make it look new. CCI can repair speaker covers, convertible tops, steering wheels, dashboards, as well as carpet and leather throughout the interior of the car. CCI prides itself on providing same-day service and offering dealerships wholesale prices so they can invoice customers with retail pricing to increase profits.

To learn more about CCI’s innovative new service, visit CCI’s website to request a quote.